Smith Kicks Coke off Campus

The change concerning Coca-Cola took place at the end of last year. I have been meaning to post about it for some time as it has garnered a lot of press since then.

A Student Backlash Against Coke
Lots of college students get to know their peers through drinking. At Smith College, students got to know each other over drinking soda — or, rather, not drinking it. In May, a group on campus forced the school to end its exclusive contract with Coca-Cola.

Students in Smith's Students for Social Justice and Institutional Change had become aware of allegations that Coca-Cola was complicit in human rights violations at a bottling plant in Colombia and had contributed to environmental degradation in India. Such actions would be in violation of Smith's Vendor Code of Conduct, which demands fair business practices of its vendors, including safe working conditions and a commitment to fair wages. In statements posted on the company's website, Coke has denied the allegations and argues that boycotts of Coke products are detrimental to local economies.

Ally Einbinder, the Smith sophomore who helped lead the charge that forced the college to end its contract with the company, says that aside from the allegations themselves, she felt that the exclusivity of the contract was of concern. "There were very few beverage options on campus that weren't Coke brand," she says, noting that the only non-Coke drinks sold on campus were Stewart's soda (owned by Cadbury Schweppes, another soft drink conglomerate) and Vitamin Water, which was recently bought by Coca-Cola.

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